The Department of Communication is taking a look at recent graduates to see what they're doing. Connor Wagner ‘18 recently started working as the Assistant Director of Creative Operations for Air Force Football.
Connor Wagner thought he would pursue a career in sports communications. However, he wanted a slight change after completing several internships decided
“I lucked out and was able to join the Capture Sports Marketing team as a full time Graphic Designer. While I was there my role was to create the large majority of our digital and social content which allowed me to really develop my skills within the Adobe Creative Suite,” he says.
Social media is an important way to market oneself professionally. Indeed, Connor’s journey to Air Force Academy football involves a connection through Twitter.
“Chris Miller, who is the head video coordinator for their program and I had connected through Twitter and he reached out to me and wanted to talk to me about the position. About a week later, they offered me the job and I started working on getting moved out to Colorado,” Connor says.
Football has been part of Connor’s life for almost a decade, including as an offensive lineman for Concordia’s team. He’s excited the sport will continue to play a role in his job.
“I’ll get to consistently challenge myself to find new and creative ways to work within the Air Force Brand, which I think is the most attractive part of working in sports creative services in general. The industry is consistently evolving and it forces you to constantly pull inspiration from pop culture, art, music, etc. to find new ways to create engaging content for your audience,” he says.
I think understanding that different people communicate in different ways and how those can be translated over to visuals and creative content is huge
The Department of Communication provided him with skills necessary to engage with an evolving and diverse industry.
“I think understanding that different people communicate in different ways and how those can be translated over to visuals and creative content is huge. The way I see it, the end goal of creative content should be to get a message or news across to your audience in a way that compels them to click or interact with it. Understanding the different ways that people can engage in communication goes a long way in creating a great piece of content,” he says.
If this story has inspired you, why not explore how you can help further Concordia's mission through giving.