Prospective students participate in the annual Taste of Concordia event.Prospective students participate in the annual Taste of Concordia event.

Nearly 200 prospective students descended upon Concordia University Wisconsin’s campus throughout the week of July 10-14 for the university’s annual Taste of Concordia event, part of the Wisconsin Association of Independent Colleges and Universities’ Wisconsin Private Colleges Week.

The Taste of Concordia event was created several years ago to showcase the campus and its offerings in a meaningful way. The week offers opportunities beyond a typical personalized campus visit in order to capitalize on the efforts of the WAICU event.

The event offered multiple half-day sessions throughout the week. Prospective students and their families toured campus, learned more about Concordia’s programs and offerings, received a primer on the admission and financial aid process, heard stories from current Concordia students and listened to a faculty panel that included professors from across Concordia’s six academic schools.

Remarks made on anonymous participant surveys at the end of the sessions echoed participants’ positive feelings towards the experience.

“We were amazed at how friendly everyone on campus is,” one participant noted. “Concordia wasn’t really on my radar before I came for the visit. Now it’s one of my favorite schools.”

Wisconsin Private Colleges Week is a collaborative initiative of the 24 private, nonprofit colleges that make up WAICU. Each year in July, the WAICU schools coordinate a week where they can put forth their best effort to offer a unique open house experience to prospective students.

Many prospective students and their families turn the initiative into a weeklong experience by traveling from campus to campus.

“The Private Colleges Week definitely affords us a unique opportunity to expose families to our campus,” said Michele Hoffman, executive director of enrollment services. “We hope people left with a new appreciation for all that is exceptional about Concordia.”

— This story is written by Kali Thiel, director of university communications for Concordia University Wisconsin and Ann Arbor. She may be reached at or 262-243-2149.

If this story has inspired you, why not explore how you can help further Concordia's mission through giving.