Master of Business Administration alumnus Adam VanderVeen is now the marketing director at Triumph Motorcycles America Ltd. in Atlanta, Georgia.

Editor’s note: A version of this letter first appeared in the fall 2023 edition of Hearts Together. The official magazine of Concordia University Wisconsin and Ann Arbor publishes biannually.

Adam VanderVeen has one rule when evaluating career opportunities: say yes. His bold and trusting acceptances led him on a remarkable career path, culminating in the position of marketing director at Triumph Motorcycles America Ltd. in Atlanta, Georgia.

VanderVeen’s unconventional journey started in Iraq, where he served as a Marine. After deployment, he accepted a promotions role at Harley-Davidson, became a professional MMA fighter, ran a video company, started a lifestyle magazine, and completed his MBA at Concordia University.

He credits Concordia’s supportive culture and independent spirit for helping him ignite his entrepreneurial interests and harness his diverse experiences.

“My many interests didn’t seem that unusual at Concordia,” said VanderVeen. “Concordia is a culture of many paths. There are tons of exceptional people doing really different things, and they will go out of their way to help you use all you were given to succeed.”

VanderVeen eventually replaced MMA fighting with motor sport racing when he accepted a marketing role at Evinrude Outboard Motors. Several promotions later, the marketer with many interests made his triumphant move to Atlanta.

Want in?

Concordia’s MBA program is designed for working professionals. Whether you want to advance your career or become a better leader, an MBA from Concordia University Wisconsin will give you an advantage in the workforce. 

The fall 2023 Hearts Together magazine hits mailboxes in November. View a PDF version of the magazine here. If you are not on our mailing list, but are interested in receiving a free copy, email