Wisconsin’s largest Master of Business Administration program is now the preferred educational program of the Green Bay Packers.
In August, Wisconsin’s NFL team and Concordia University Wisconsin announced the new partnership, which gives Concordia a significant marketing edge on its competitors for the next three years.
“The iconic Green Bay Packers brand represents quality, excellence, and consistent hard work—all traits that Concordia values, as well,” says Dr. Brian Curry, MBA program director. “The Packers are beloved and recognized all over the world, and we are excited to have this connection to such a strong, Wisconsin-based brand. With this partnership, we look forward to expanding our reach, not just in Wisconsin but around the globe, and offering the highest-value Christian education to more people than ever.”
With 15 different concentrations and more than 850 students enrolled, Concordia’s Master of Business Administration program annually tops the list of largest MBA programs in the state. The master’s-level program, which is housed in the Batterman School of Business, annually reaches learners worldwide through classes online, in person—on the Mequon and Ann Arbor campuses, or at any of CUW’s nine center locations throughout Wisconsin—or in a blended format.
The agreement gives Concordia rights to a bevy of benefits, including access to Green Bay Packers executives, multiple club-level tickets, and branding rights on the Packers’ scoreboard and other areas seen by millions upon millions of people throughout the season.
Through the agreement, Concordia is now an associate sponsor of the Packers Speaker Series, a monthly luncheon held in Milwaukee during the Packers season that gives attendees a chance to hear from and interact with Packers administrators and players. The partnership also includes the presenting sponsorship of the “Player on the Rise” digital series on Packers.com.
Learn more about Concordia’s MBA program at cuw.edu/mba.
— Kali Thiel is director of university communications for Concordia University Wisconsin and Ann Arbor. She may be reached at firstname.lastname@example.org or 262-243-2149.
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