This letter, written by Vice President of Advancement Rev. Dr. Roy Peterson, first appeared in the spring 2018 issue of the Concordian, the official magazine of Concordia University Wisconsin.
There are so many choices today when it comes to higher education. If you want to study business or nursing or one of many other possibilities, there seems to be no shortage of schools from which to choose. And many of these schools offer an excellent education. They will teach you what you need to know to become a successful leader in business or a highly skilled healthcare professional. And that is their purpose: to teach you what you need to know.
At Concordia University we offer many of the same programs that state schools or private secular colleges do. Those who graduate from Concordia have all of the skills and knowledge that they could have received at another school. So what is the difference? What makes Concordia so special and the preferred choice of thousands of students every year?
You could say that it comes down to the purpose of an education. At Concordia University, our purpose is to do more than simply teach skills and confer knowledge; we prepare our students to live For a Greater Purpose. That greater purpose is a life that reflects the greatness of God who gives meaning to all we do, whatever our vocation. As our students follow their calling, they have a powerful impact on the lives of others and in the communities in which they serve.
For a Greater Purpose has been the inspiring theme for our most recent campaign at Concordia University Wisconsin. A campaign to raise more than $20 million, For a Greater Purpose reminds us that everything we do is for something far greater than ourselves. Above all else, this is a campaign that gives glory to God for the life change that He brings about in our students, faculty, staff, and the greater community.
As we approach the final year of this campaign, please consider my invitation to join us by your financial support. Gifts both large and small have blessed us and will allow us to continue a God-pleasing legacy of preparing students to live for a greater purpose. Please contact me anytime at 262-243-4533 or email@example.com to become part of this greater purpose.
—Rev. Dr. Roy Peterson, vice president of advancement
The spring Concordian hit mailboxes the week of April 23. View a PDF version of the magazine here. If you are not on our mailing list, but are interested in receiving a free copy, call 734-995-7317.
If this story has inspired you, why not explore how you can help further Concordia's mission through giving.